WorkActivision Experiential Experience (Activision)

E3 Behind The Scenes

During the Electronic Entertainment Expo in 2013, Ant Farm developed its most inventive work yet, which was a fourteen-minute immersive presentation allowing viewers to experience "Call of Duty: Ghosts" first hand. This groundbreaking content was showcased on a screen of unprecedented size (122 feet in length by 22 feet in height), which allowed the audience to feel every heart-stopping moment of gameplay as it unfolded before their very eyes. The experience was all-encompassing and won the Gold Key Art Award for Innovative Media. Numerous industry publications hailed "Ghosts" as the crown jewel of E3.

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