WorkWendy's (Ketchum PR)

La Stella Della Toscana

Ant Farm was tasked to create a theatrical poster that pays homage to dramatic Italian cinema of the 1960s.

The poster enticed consumers with Wendy’s first-ever digital short film, “L’Estrella de la Toscana.” Ant Farm kicked off the arrival of Wendy’s new Tuscan Chicken on Ciabatta with the 1960s theatrical style poster, that ultimately launched consumers to engage in a creative writing contest.

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