WorkProject Spark (Xbox)
For the reveal of "Dakota", our internal team created an engaging, informative piece explaining this unique gaming experience. Xbox creatively charged Ant Farm to explain the nuances of "Dakota", while exciting gamers to learn about the game for the first time. "Dakota" is a game that's equally focused on creating worlds for other players to explore and discover as it is regarding playing within those respective worlds. There was a great deal of functionality to communicate within a short time frame, all the while maintaining the audience’s interest in both the spot and the game itself. Our internal team successfully took the viewers on a guided tour of the entire game, filming an actor against a green screen narrating this journey, and then compositing him into an entirely CG environment.