Ant Farm teamed up with Lionsgate to create the Mortdecai Rumor Mill, a Mad Libs-style video generator. This HTML microsite introduced fans to the eccentric world of Charlie Mortdecai (Johnny Depp), with an interactive quiz featuring characters from the film as well as users’ own Facebook friends. Once complete, the users’ answers were analyzed to generate their very own personalized rumor video easily sharable across social networks. Click here to visit the Rumor Mill.
Ant Farm leveraged our award winning AV talent to edit hundreds of clips from the film, creating a truly unique and personalized experience every time. Splendid!