Mad Max

Warner Bros. Interactive Entertainment

Ant Farm brought to bear its award-winning gameplay capture and editorial skills to create a campaign for Warner Brothers Interactive Entertainment’s upcoming release of "Mad Max." We wanted to create a campaign worthy of the IP’s signature antihero by focusing on the near-inconceivable harshness of the post-apocalyptic wasteland, and what Max has to do to survive within that environment. Our goal was to also reveal the remaining traces of his humanity in order to make him an antihero worth championing.

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