Kinect Sports Rivals
"Kinect Sports Rivals" is the newest multiplayer motion game built for Xbox One, which allows players to scan themselves into the game world. Players can see their champion self on screen, and then compete with friends and rivals all over the world. Ant Farm created a series of pieces that convey how the game's technology works in conjunction with Microsoft's new hardware to provide a fully immersive experience. We also created a high-energy :90 trailer, combining CG, live action, and gameplay elements to kick off the launch of the game in April 2014.