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Far Cry 3

Ubisoft

"Far Cry 3" is an open world shooter with a dramatically shocking storyline and memorable characters. All of whom needed to be highlighted front-and-center for a franchise reboot after "Far Cry 2." Aside from the fresh, never-before-seen gameplay experiences, the game brought insanity to life in a very cinematic way, taunting players to clean up the morally decrepit landscape. This campaign brings together dark and disturbing characters, as well as story lines with explosive action set within stunning theatrical-style trailers. Ant Farm's campaign helped "Far Cry 3" far exceed industry expectations with one million US units sold in its first month. That made for the best December launch for a core title in NPD history.

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