WorkEA Access (Electronic Arts)


Exclusive to Xbox One, Electronic Arts’ newest service, EA Access, puts the gamer first, providing exclusive deals, events and access to EA’s large inventory of past and future titles.

The challenge presented to Ant Farm by Electronic Arts was to create a succinct, informative trailer for its newest subscription service, EA Access. The asset needed to communicate the three pillars of the service (Play First, Play More, Pay Less) in a fun, graphical manner. Utilizing game footage and key art from a variety of new and existing EA game titles, Ant Farm created “dynamic silhouettes” over a clean, white background which guided viewers through the basics of the services while also highlighting the breadth of games included in it.

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