Categorize Your Facebook Friends App
Ant Farm collaborated closely with Summit Entertainment to create a facebook app that would be both engaging for fans and introduce them to the world of "Divergent" by using the film's diverse characters.
The "Categorize Your Friends App" pulled the profile pics of the fans' friends, which were then dragged and dropped into the individual faction personalities from "Divergent" that best described them (e.g. "Brave", "Peaceful", "Selfless", "Intelligent", or "Honest"). Once a friend was categorized, a Facebook notification would be sent out on the friend's newsfeed with a branded meme showing additional information on their faction as well as an invitation to "Faction Their Friends."