Disney Infinity 2.0
Ant Farm and Disney partnered on the 360 campaign for "Disney Infinity 2.0." We participated in shaping the evolving brand of "Disney Infinity 2.0" and incorporated the Marvel Super Heroes. We created the brand identity and then carried it throughout all phases of the campaign; including Announce, E3, and Packaging. Our primary approach was to match the energy of the Marvel Universe. During the conceptual phase our in-house artists created custom illustrations to formulate the look and feel of the campaign pieces.