WorkCall of Duty: Online (Activision)
The Reveal Trailer for "Call of Duty: Online" introduced the Chinese audience to the core emotional themes of the franchise as well as the exciting gameplay.
In July of 2012, Activision and Tencent held an international press event to announce that "Call of Duty" was coming to China. The centerpiece of that event was the Reveal Trailer. Narration was provided by the same actor who portrayed the character of Price in the "Modern Warfare" games. Ant Farm brought its award-winning game capture skills to highlight the most exciting, cinematic moments from the game, and our editorial team infused the piece with the visceral spikes of adrenaline that are the hallmark of the franchise. This trailer won MI6’s 2013 Gold Game Marketing Award for "Best Sound Design."