Work

Assassin's Creed III

Ubisoft

The primary focus of the "Assassin's Creed III" campaign was to redefine consumer perspective of the American Revolution and encourage audiences to experience the fight for freedom first-hand. Ant Farm's creative approach challenged consumers' high school level knowledge of important historical figures such as George Washington, while leveraging current war game trends and franchise pedigree. The results indicated a highly successful campaign that reached new audiences and boosted the brand's growth significantly. During a time period when sales were generally flat, this campaign was seen as a tremendous achievement. "Assassin's Creed III" closed the fiscal year selling five million units (+120%).

Facebook Twitter