September 10, 2014
Will "Destiny" be Activision's next billion-dollar brand?
Ant Farm created the majority of gameplay marketing assets for Activision's "Destiny" advertising campaign, including trailers and all gameplay TV spots.
The Hollywood Reporter notes, that Activision's "sci-fi game 'Destiny' has had the biggest new entertainment franchise launch ever with more than $500 million in first-day sales. The game was released at midnight at more than 11,000 openings around the world."