September 10, 2014
Activision’s "Destiny" Has First Day Sales of $500 Million
Ant Farm created the majority of gameplay marketing assets for Activision's "Destiny" advertising campaign, including trailers and all gameplay TV spots.
Bloomberg notes, Activision's "highly-anticipated shooter title, 'Destiny', generated $500 million in revenue in its first day. 'Destiny', in which players act as the guardians of the last city on Earth, went on sale at more than 11,000 midnight openings around the world on Sept. 9, Santa Monica, California-based Activision said today in a statement. At $60 a copy, it was the most pre-ordered game in history that wasn’t a sequel, according Cowen & Co. analyst Doug Creutz."