March 17, 2016

Ant Farm Helps Ubisoft’s "The Division” Set a First Week Launch Sales Record

Ant Farm created trailers and television spots for Ubisoft’s Tom Clancy’s The Division, including the Launch trailer and Gameplay TV30 which has run during NBA games and popular television shows such as AMC’s The Walking Dead.

In addition to setting the record for sales in its first week for a new franchise at $330 million, VG24 reports that, "There were also 1.2 million peak concurrent users over launch weekend, and over 100 million hours played in the first week.”

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