September 10, 2014
Activision's ‘Destiny’ Exceeds $500 Million in the First Day of Sales
Ant Farm created the majority of gameplay marketing assets for Activision's "Destiny" advertising campaign, including trailers and all gameplay TV spots.
Variety notes, "Destiny" has taken off for Activision, generating over $500 million in sales to retailers worldwide before the game’s launch this week. The figure makes the title the largest launch of a new entertainment franchise in history.